Qatar Hosting the FIFA Men’s World Cup comes with controversy for sponsors, players and fans

Last Updated on October 18, 2022 by

DOHA, QATAR – To host the World Cup, Qatar is spending $220 billion to build new soccer… [+] stadiums and facilities. The treatment of migrant workers has become controversial. (Photo by Qatar 2022/Supreme Committee via Getty Images)

After the Olympics, there is no bigger global sporting event than the FIFA Men’s World Cup held every four years. The four-week, 64-match football tournament kicks off on Sunday, November 20 in Qatar. According to FIFA, the governing body of the World Cup, five billion people will participate in the world. Compared to an estimated 3.5 billion who tuned in for the 2018 games, the final between France and Croatia was watched by 1.1 billion people. In the United States, Fox broadcasts live in English and Telemundo in Spanish.

Like the 2022 Winter Olympics from China, Qatar hosting the World Cup is controversial. Starting with the country of location selection. There are also concerns about human rights violations during the construction of the infrastructure to host the FIFA World Cup. In addition, there are strict laws against homosexuality. As with the Beijing Olympics, sponsors are delicately navigating these controversies.

The choice of Qatar raised eyebrows. The country is smaller in area than Connecticut, with a population of less than three million, making it the smallest country to host a World Cup. Qatar is also not a football power, having never fielded a World Cup team in 21 previous tournaments (they qualify for the 2022 tournament as the host nation). Another problem was the climate, usually the World Cup is played in the summer, but the average temperature in the desert country of Qatar is a humid 108 degrees Fahrenheit in July. As a result, FIFA moved the start of the tournament to late autumn, when the average high temperature in Qatar is 85 degrees. Qatar is also the first country in the Middle East to host a World Cup or Olympic Games.

In December 2010, Russia and Qatar were selected by FIFA to host the 2018 and 2022 Men’s World Cup respectively. It has long been suspected that representatives of both countries have bribed voting members of FIFA. Russia was selected over bids from England and joint bids from the Netherlands-Belgium and Spain-Portugal. In the second vote, Qatar was chosen over the USA, and Australia, Japan and South Korea also made bids.

In 2014, corruption allegations swirling around FIFA led to an investigation into possible fraud and money laundering. The research was strongly supported by several global FIFA sponsors, including Sony, Adidas and Coca-Cola


, Visa, Hyundai and BP. At the time, a spokesman for long-time sponsor Adidas said: “The negative tone of the public debate surrounding FIFA is not good for football, FIFA or its partners at the moment.” A Coca-Cola spokesperson also said: “We are confident that FIFA takes these allegations very seriously and will thoroughly investigate them through the investigation chamber of the FIFA Ethics Committee.”

The investigation resulted in several indictments as senior members of FIFA admitted to taking bribes. Since then, more than half of FIFA’s executive leadership has been replaced. Then-FIFA president Sepp Blatter, who oversaw the organization of the 2018 and 2022 World Cup bids, was banned from football for life along with other top FIFA executives.

With little infrastructure to host 32 football teams and over a million visitors expected over four weeks; Qatar has invested $220 billion in seven new stadiums (all within 50 miles of each other), 100 new hotels, roads, a new subway system connecting the stadiums, a new airport expected to handle 1,300 flights a day, hospitality centers and shopping malls. among other facilities. Russia, on the other hand, shelled out $11.6 billion to host the 2018 FIFA World Cup.

Qatar employed 30,000 workers, most of them from South Asian countries such as Bangladesh, India, Pakistan, Sri Lanka, Nepal and the Philippines, to build the infrastructure. The dispute became the treatment of migrant workers. This came to the attention of several prominent human rights organizations.

In 2016, Amnesty International alleged that migrant workers had their wages withheld, were forced to pay recruitment fees, had their passports confiscated and lived in squalid conditions. Qatar passed laws in 2017 to protect migrants from working in the oppressive heat, reducing hours and improving living conditions.

In 2021, Human Rights Watch said migrant workers were still being withheld or reduced in wages and were still working long and grueling hours. Other human rights organizations, including the UN’s International Labor Organization (ILO), as well as media companies and trade unions, have drawn attention to the poor conditions of migrant workers.

In July 2020, a number of human rights organizations appealed to FIFA’s 14 sponsors and asked them to put pressure on FIFA to improve workers’ working conditions. Four of them answered; AB InBev/Budweiser, Adidas, Coca-Cola and McDonald’s.

AB InBev/Budweiser said in a statement: “We support access to procedures that can provide equitable remedies for migrant workers who have been adversely affected.” McDonald’s said in a statement: “We will continue to work with FIFA, human rights experts and other sponsors to contribute to positive change in the area of ​​human rights, including supporting processes that facilitate access to legal remedies both during the tournament and in the communities we serve.”

In February 2021, The Guardian reported that 6,500 migrant workers died after Qatar won the World Cup. This is a figure disputed by Qatar. The Qatari government has issued additional labor reform laws, and a spokesman noted that the hosting of the World Cup has accelerated reforms.

Last month, Amnesty International released the results of a YouGov survey which found that almost three-quarters of respondents believe that FIFA should allocate some of the World Cup revenue to pay migrant workers. The support was higher among the World Cup viewers (84%). The survey was conducted among 17,000 respondents from 15 countries.

Qatar considers homosexuality an illegal behavior that can lead to up to three years in prison, although the host country says all visitors are welcome. However, Qatar warned against any public displays of affection. General Al Ansari, chairman of Qatar’s national committee, said rainbow flags may be banned during the World Cup. FIFA official Joyce Cook told the Associated Press that “rainbow flags and T-shirts are welcome in the stadium.”

There are other restrictions, including drinking in public. World Cup ticket holders have designated drinking areas before and after (but not during) each match. It is also forbidden to expose skin such as thighs and shoulders.

Several teams playing in the World Cup, including Germany, the Netherlands and Denmark, have worn warm-up shirts advocating for changes to Qatar’s human rights policies. The message from the Danes and the Dutch was “football supports change”.

Before the qualification failure, the Norwegian team had discussed whether they should boycott the World Cup. In addition, the German soccer team’s players wrote the word “human rights” on their shirts during a qualifying match against Iceland. On the issue of human rights, England manager Gareth Southgate said: “It would be horrible to think that some of our fans feel they can’t go because they feel threatened or are worried about their safety.”


Is Coca-Cola the sponsor of 2022 World Cup?

Is Coca-Cola the sponsor of 2022 World Cup?

Still, while sponsors are wary of Qatar hosting the World Cup, there are positives to marketing. In the US, the fan base is young, passionate and diverse. Soccer is also growing in popularity, with MLS just setting a new attendance record. After failing in 2018, the US is among 32 competing countries to help generate viewership. Also, this year’s World Cup falls in the middle of the busiest shopping season. The games coincide with Black Friday (the U.S. plays England that day), Cyber ​​Monday, and the Dec. 18 championship game.

A Morning Consult poll released earlier this year found that 41% of US soccer fans support companies sponsoring the World Cup, while 19% do not. Despite the sponsors’ support, however, most football fans said they supported the advertisers, who played down all the controversy.

Who designed Al Wakrah stadium?

Who designed Al Wakrah stadium?

The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup since 1978. Coca-Cola has advertised in every FIFA World Cup stadium since 1950 and is a long-standing supporter. of football at all levels.

Who designed Thumama stadium?


Who built Al Thumama Stadium?

Who designed Qatar Stadium? It is the second of the eight stadiums for the 2022 FIFA World Cup in Qatar after the renovation of the Khalifa International Stadium. It was designed by Iraqi-British architect Zaha Hadid with AECOM.

Who designed lusail?

Designed by Qatari architect Ibrahim M Jaidah, the Al Thumama Stadium in Doha, based on the gahfiya hat, opened ahead of the 2022 FIFA World Cup.

When was al janoub stadium designed?

Al Thumama Stadium is one of eight stadiums built for the 2022 FIFA World Cup in Qatar. It is located near Hamad International Airport. The joint venture of Qatar’s Al Jaber Engineering and Turkey’s Tekfen Construction is significantly engaged in the construction work.

Who made Qatar football stadium?

The Lusail Towers, designed by Foster Partners, are also planned to become the center of the city’s new business district. The 70- and 50-story towers, respectively, are expected to be completed this year, ahead of the 2022 FIFA World Cup in Qatar.

What is the meaning of Al Janoub?

Zaha Hadid Architects (ZHA) together with Aecom started designing the stadium together with the new territory of the city in March 2013.

Which is the biggest stadium in the world?

Which is the biggest stadium in the world?

Designed by Foster Partners in collaboration with civil engineer Arup and sports architect Populous, the 80,000-seat stadium is located in Lusail, north of the Qatari capital Doha.

The Amir of Qatar, His Highness Sheikh Tamim bin Hamad Al-Thani, tweeted on his verified account before kick-off that the name of the ground would be changed to “Al Janoubi Stadium”, which means “Stadium of the South”.

What is the top 10 biggest stadiums in the world?

Rungrado May 1 Stadium, Pyongyang Rungrado May 1 Stadium, also known as Rungrado May Stadium, is the largest stadium in the world. It officially holds 150,000 spectators.

  • What will be the biggest stadium in the world in 2022? Rungrado’s 1 May Stadium is currently the largest football stadium in the world. The iconic stadium holds around 114,000 people and usually hosts the North Korean national football team. But it has also been used for various sports activities as football is not that popular in this Asian country.
  • The 10 largest stadiums in the world
  • Bukit Jalil National Stadium. …
  • Stadio Azteca. …
  • Wembley Stadium. …
  • Rose Bowl. …
  • FNB Stadium. Location: Johannesburg, South Africa. …
  • Camp Nou. Location: Barcelona, ​​Spain. …

Where is the biggest stadium in the world?

Melbourne Cricket Ground. Location: East Melbourne, Australia. …

What is the biggest sporting stadium in the world?

Rungrado May 1 Stadium. Location: Pyongyang, North Korea.The largest football stadium in the world is the Rungrado 1st of May Stadium in Pyongyang, North Korea. It is a multi-purpose stadium with a capacity of 114,000 people.Stadium
Capacitysport(s)Narendra Modi Stadium
132,000CricketRungrado May 1 Stadium
114,000Football, athletics, mass gamesMichigan Stadium
107,601American footballBeaver Stadium

Which is the biggest football stadium in the world?

106,572American footballNo.
StadiumNumber of seats1
Rungrado May 1 Stadium â¦114,0002
Azad Stadium â¦100 1163
Melbourne Cricket Ground â¦100,0244

Who has the biggest stadium in soccer?

Camp Nou â¦

What is FIFA brand protection?

What is FIFA brand protection?


Who is the biggest sponsor in soccer?

Who is the biggest sponsor in soccer?
Camp Nou. Of all the grounds built specifically for football, the Camp Nou is probably the biggest stadium, with consistently regular matches. This is the home ground of FC Barcelona – one of the most prestigious football clubs in the world.FIFA continuously develops and protects a large number of brand assets, including logos, words, titles, symbols and other identifiers, which it uses or allows others to use under license in connection with its events, such as World Cup tournaments and other organization.
DistinctiveValue in millions of US dollars
Real Madrid (Emirates)70
Paris Saint-Germain (Accor)65
Barcelona (Spotify)57.5

How much money does Qatar have?

Manchester City (Etihad)


Where does Qatar get their money from?

$274 billion (nominal, 2021 estimate) $273.040 billion (PPP, 2021 estimate)

Does Qatar pay its citizens?

How rich is Qatar? Discovering Oil and Natural Gas There is no doubt that Qatar would not be as rich as it is today without oil and natural gas. The demand for oil and natural gas has increased over several decades. This has helped Qatar become the richest economy in the Middle East. The first oil fields were discovered in the 1940s.

What is Qatar main income?

Qatar’s oil and natural gas reserves are the country’s main economic engine and source of government revenue, leading to Qatar’s high economic growth and per capita income, the country’s strong spending on public subsidies and rising construction costs, especially as Qatar prepares to host the World Cup in 2022.

Is Qatar the richest country?

Since then, Qatari citizens, numbering 300,000 today, have become very rich, very quickly. Their median income of $125,000 is the highest in the world, more than twice that of the United States or Saudi Arabia. The state gives them free land, nice jobs and American universities.

Which country is No 1 rich country?

Oil and natural gas are the cornerstones of Qatar’s economy and account for more than 70% of total government revenue, over 60% of gross domestic product and approximately 85% of export earnings. Qatar has the third largest natural gas reserves in the world and is the second largest exporter of natural gas.

Why Qatar is the richest country?

According to the latest Global Finance magazine report, Qatar is the richest Arab country in the world and the fourth richest. “GDP per capita for a Qatari citizen was over $143,222 in 2014, a year later it was “only” $97,846 and remains barely above that level to this day,†read the report.

How Qataris so rich?

Luxembourg is a small landlocked country located in Western Europe, bordered by Belgium, France and Germany. With a population of 642,371, Luxembourg is the only Grand Duchy in the world. Its GDP per capita of $140,694 makes it the richest in the world.